More than one billion pets live with families in the United States, Europe, parts of Latin America, and Japan. In countries such as the United States, there are almost as many pets (305 million) as inhabitants (324 million). Europe follows, with 288 million. “The pet business worldwide” (we don’t like this expression, but that’s what the media call it) is booming, and last year it generated more than €100 billion in the places mentioned above. It is therefore hardly surprising that the advertising industry (which is obviously rubbing its hands with excitement about this) is beginning to change the role of pets in its campaigns (and in its offices too, as we already told you in this post). Thus, they are ceasing to play supporting roles and becoming the stars.
That is why today at ARISTOPET we have selected for you the best advertising campaigns from 2016 featuring our best friends.
Stampeding dachshunds
This was one of the most talked-about and applauded spots from the last Super Bowl. Because of its surreal, crazy touch, but also because what happened was, quite simply, a stampede of one hundred dachshunds dressed as hot dogs. Literally.
The dogs go to meet a family that… You’d better watch the video, a gem with more than 7,000,000 views and 27,000 likes. It has ours too!
Cats about to fall asleep
The stars of this spot are some beautiful, very, very relaxed cats. So relaxed that they are about to surrender to sleep. And so are we. Because what could be more relaxing than watching our aristocat nod off? However, something prevents it…
Volkswagen released this spot last August 8, International Cat Day (how clever), and it currently has more than 13,000 views. We challenge you not to yawn out of sheer empathy when you watch it!
Buster, the bouncing boxer
One of the most eagerly awaited Christmas ads is the one from the “John Lewis” department store. This year, they won us all over with Buster’s story, a boxer who dreams of jumping on a trampoline and loves presents (like most of us, of course). With more than 23,000,000 views and 100,000 likes, #bustertheboxer has become one of the stars of this Christmas season.
#DONOTABANDON
The “30 Millions d’Amis Foundation” fights on many fronts to defend and protect animals, as well as to educate new generations about respecting all forms of life. With a strong ability to mobilize people, this foundation works with the French public authorities to change legislation in favor of animals.
This year’s anti-abandonment campaign, starring Nelson, a dog with quite a story, is deeply moving. More than 743,000 people have already seen it. No words are necessary. Let the images speak.
The disguised Golden Retriever
Although this Amazon China spot has barely received any visibility on YouTube, with just over 100 views (perhaps it has had more exposure on another Chinese network or website), we wanted to share it with you because we find it incredibly heartwarming. In addition, it conveys a clear message of respect and love for pets, beyond the adversities or everyday problems that may arise.
Which one is your favorite? Would you add any others? We look forward to reading your comments on our social media!