As ARISTOPADRES, pets are a fundamental part of our lives. Day by day, we are making progress in terms of animal responsibility, and the role they play in society is gradually being recognized.
Advertisers know this, and so does the advertising industry. Hence the rise in advertising campaigns starring ARISTOPERROS and ARISTOGATOS. The power they have on screen enhances any type of content. At a time when audiences and channels have become hugely fragmented, featuring a pet or including one (giving it an important role, of course) means choosing effective communication.
That is why, for the second consecutive year, we have selected the “ads” we have liked the most for you, in which our beloved ARISTOPETS are “the bosses.”
Danielle
The Christmas lottery ad is one of the most eagerly awaited of the year in our country. The 2017 edition is a 20-minute film directed by Alejandro Amenábar and starring Charlotte Vega (Danielle) and Dani Luque (Daniel). It is a magical love story between an unlucky young man who works as a tour guide and an extraterrestrial, who travels around Madrid accompanied by a lost dog that joins her. The dog plays a decisive role in the story, as thanks to him Danielle postpones her return to outer space.
We love the presence of this tender ARISTOPERRO with such a wise gaze.
Somebody to Love
The American real estate company Coldwell Banker Real Estate LLC has the main goal of helping people find a house that becomes their home.
To achieve this, they created this touching ad, in which an abandoned dog is adopted and finds a new home. From now on, both ARISTOPERRO and ARISTOPADRE find a new home to share together.
In addition, the company promotes animal adoption. This is not the first time they have made an ad of this kind. They not only want to find homes for people, but also for ARISTOPERROS.
“Wot doing?”
Moose, a beautiful boxer, stars in a series of short ClearScore.com spots, a service for analyzing credit scores. Moose talks to his male owner (but not his female owner) and interrupts certain moments between the couple, creating rather confusing and comical situations between them.
https://www.youtube.com/watch?v=cTHpFUiFwsk
https://www.youtube.com/watch?v=pCNj77vFBvc
Not content with that, the brand continued to “exploit” its pet-related success by creating a new series based on the stereotype of cats having bad tempers. This new series stars Flearoy, a somewhat territorial and possessive cat when it comes to everything related to his owner.
https://www.youtube.com/watch?v=y3v5pYHorD8
Treat them too
The legendary Simple Minds song “Don’t you (forget about me)” is reinterpreted in this Temptations spot (music video) by The Electric Furs, an ’80s cat band. The video has everything needed to be a hit: cats playing guitar and keyboard, an all-out ’80s aesthetic, and, of course, some gorgeous, very furry cats.
https://www.youtube.com/watch?v=wmtIGIhnxqA
Strelka’s Legacy
Fresh out of the oven and continuing its campaign about autonomous driving technology, Audi Spain pulls out all the stops and pays tribute to Strelka, a little dog who was a Soviet space pioneer and made history almost 60 years ago. Audi reconstructs her story and searches for her successor: Streaker, a little dog we see aboard an autonomous car. It is worth watching the spot closely, along with all the content related to the tribute. Because, as we always say, although we do not like ARISTOPERROS being involved in the space race (or in so many other things), since we cannot rewrite history… at least let us understand what happened and give those canine heroes the recognition they deserve.
Subaru, the ultimate pet-loving brand, has always cared about pets’ safety and comfort. It is very common to see ARISTOPERROS in its ads, almost always as the stars of the story, as in this spot.
A couple is going to spend their first weekend together. The girl’s dog accompanies them on this trip, and he does not seem to like her boyfriend very much. The young man tries every possible way to win his affection, but the dog does not make it easy for him.
https://www.youtube.com/watch?v=St3dTT9ybBk