As ARISTOPARENTS, pets are a fundamental part of our lives. Day by day, we are gaining ground in animal responsibility, and the role they play in society is gradually being recognized.
Advertisers know this, and so does the advertising sector. This has led to a boom in advertising campaigns featuring ARISTODOGS and ARISTOCATS. Their on-screen power enhances any type of content. At a time when there has been enormous fragmentation of audiences and channels, betting on a pet or including one (giving it an important role, of course) is betting on effective communication.
That's why, for the second consecutive year, we have selected the "ads" we liked the most, where our beloved ARISTOPETS are "the bosses."
Danielle
The Christmas lottery commercial is one of the most anticipated of the year in our country. The 2017 ad is a 20-minute film, directed by Alejandro Amenábar and starring Charlotte Vega (Danielle) and Dani Luque (Daniel). It is a magical love story between an unlucky tour guide and an alien who travels through Madrid with a lost dog that joins her. Precisely, the dog plays a decisive role in the story, as thanks to it, Danielle postpones her return to outer space.
We love the presence of this tender ARISTODOG with wise eyes.
Somebody to Love
The American real estate company Coldwell Banker Real Estate LLC, has as its main objective to help people find a house that becomes their home.
To achieve this goal, they create this emotional commercial, in which an abandoned dog is adopted and finds a new home. From now on, both ARISTODOG and ARISTOPARENT find a new home to share together.
In addition, this company promotes animal adoption. This is not the first time they have made a commercial of this type. They not only want to find homes for people, but also for ARISTODOGS.
"Wot doing?"
Moose, a beautiful boxer, stars in a series of short commercials for ClearScore.com, a credit score analysis service. Moose talks to his owner (but not his partner) and interrupts certain moments between the couple, creating somewhat confusing and comical situations between them.
https://www.youtube.com/watch?v=cTHpFUiFwsk
https://www.youtube.com/watch?v=pCNj77vFBvc
Not content with that, the brand has continued to "exploit" the pet success, creating a new series based on the stereotype of cats' bad tempers. This new series stars Flearoy, a somewhat territorial and possessive cat regarding everything to do with his owner.
https://www.youtube.com/watch?v=y3v5pYHorD8
Treat them too
The iconic Simple Minds song "Don't you (forget about me)" is reinterpreted in this Temptations commercial (music video) by The Electric Furs, an eighties cat band. The video has everything it needs to be a hit: cats playing guitar and keyboard, full-on eighties aesthetics, and of course, beautiful very furry cats.
https://www.youtube.com/watch?v=wmtIGIhnxqA
Strelka's Legacy
Fresh out of the oven and, continuing its campaign on autonomous driving technology, Audi Spain goes all out and pays tribute to Strelka, a dog that was a pioneering Soviet space dog and made history almost 60 years ago. Audi reconstructs her story and seeks her successor: Streaker, a little dog we see inside an autonomous car. It's worth watching the commercial carefully and all the content related to the tribute. Because, as we always say, while we don't like that ARISTODOGS were involved in the space race (and so many other things), since we can't rewrite history... at least let's understand what happened and give these canine heroes the recognition they deserve.
Subaru, a pet-loving brand par excellence, has always been concerned with the safety and comfort of pets. It's very common to see ARISTODOGS in their commercials, almost always as protagonists of the story, like in this spot.
A couple is going to spend their first weekend together. On this trip, they are accompanied by the girl's dog, who doesn't seem to like her boyfriend very much. The boy tries by all means to win his affection, but the dog doesn't make it easy for him.
https://www.youtube.com/watch?v=St3dTT9ybBk