The Clapham Common Underground station in London is one of the busiest in the English capital. Its long corridors are packed at all hours with people walking past dozens of advertisements.
But last Monday, the atmosphere changed for the better: 68 images of cats replaced the station’s advertisements, delighting commuters. The aim of this campaign is to inspire people to think differently about the world and realize that they have the power to change it.
The plan is part of an initiative that offers some of the featured cats for adoption. The ads feature stray cats from two animal rescue charities, ‘Battersea Dogs and Cats Home’ and ‘Cats Protection’, two shelters that care for abandoned animals until they find a new home.
Behind this initiative is the Citizens Advertising Takeover Service, or CATS for short (Citizens Advertising Takeover Service), a project that raised more than £23,000 through crowdfunding on Kickstarter.
The creative force behind the campaign was the ‘Glimpse’ collective, whose goal is to use creativity for good causes. “We try to imagine a world where public spaces make people feel good. We hope that people enjoy the station and embrace a different perspective on the world around them,” the organization states on its website.
The campaign will run for 2 weeks at Clapham Common station, and we are sure that after this period, Glimpse will surprise us with another project aimed at benefiting people (and perhaps animals too).
