Instagram’s more than 500 million active users make this social network an inexhaustible source of trends, ideas, and inspiration. More than 60% of them log in daily and, on average, share around 80 million photos. 90% of users are under 35.
That last point is very interesting because it largely explains the prominent role pets play on this social network. We know that millennials (between 20 and 35 years old) have a very special relationship with their four-legged friends. They are not only more aware of responsible pet ownership, but also feed them better, spend more time with them, and believe that pets bring them success and status. Sharing photos and stories and receiving positive feedback is a way to gain validation… and there’s nothing like sharing photos of ARISTODOGS or ARISTOCATS to make Instagram bow at your feet. Add the hashtag #petstagram to that… and what more could you want?
Proof of this is that, in many cases, the ARISTOPET takes over the account and becomes its undisputed star. To the point that some, as we already told you here, become genuine furry influencers.
However, today we’re not going to talk to you about those furry influencers, but about Serena Hodson, an artist, pet photographer, and animal lover who has caught our attention. In fact, her photos have won us over. And we believe she has a very good chance of becoming the next sensation on the social network par excellence. Or, at the very least, of setting the standard and inspiring her photos to be imitated across all five continents.
Serena has created a photographic series dedicated to something irresistible: dogs lying on their backs. The photographs could not be more comical and endearing. In them, we see the author's ARISTODOGS, Rocco, Ralph, Simon, Garfunkel and Henri, lying (and even sprawled out) on beds, sofas, rugs... With a completely trusting, relaxed and playful attitude... or in a state of total abandon and laziness.
We love these photographs for everything they convey. It seems that just by looking at them, you already know what each of these dogs is like. They connect with their essence and personality. And they evoke immense tenderness.
The author also captures in a very personal way the relationship her dogs have with one another, and the role each one plays in the family, through beautiful, intimate snapshots, as you can see in this one of the English bulldog Simon and the French bulldog Garfunkell:
The success of this series has been such that the author has published a book titled Upside – Down Dogs, featuring the best photos. Photos capable of bringing a smile to any pet lover's face.
If you liked this photographer, you will very likely also enjoy Ralph Hargarten, known for his ARISTODOG portraits with very human expressions. Enjoy!